Guthrie (1938) related a story about a group of students who decided to play a joke on a class member - a girl who was very plain and unattractive. The male students in the class took it in turns to ask the girl out and treated her as if she were attractive and interesting. Guthrie observed that the students who were fith and sixth on the list were actually interested in taking the girl out, because by that time, she had changed considerably. The extra interest that she was receiving had raised her self-confidence and now she was interesting to talk to and took pains to make herself look attractive.
I found this while I was reading, pretty interesting...
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